accordionmarketing is a marketing firm that combines strategic consulting & marketing coaching with complete writing & design services for sole proprietors and small business owners. 

The firm specializes in helping both new and established business owners develop clear brand identities, effective websites, and the many marketing activities - both online and offline - needed to run a professional organization. Clients receive senior-level strategic advice that helps them grow quickly and effectively by targeting the most appropriate audiences and reaching them directly through advanced marketing efforts.

The firm was founded and is managed by Virginia Ginsburg, MBA, a senior marketing executive and coach, distinguished lecturer at USC, and frequently-quoted expert on marketing strategies for small business owners. 

accordionmarketing is a subsidiary of Swell Strategies, a business consulting firm founded by Virginia Ginsburg.

how we work
We have developed a proprietary Strategic Marketing Project Management System that streamlines our operations. This system means that you have access to top-notch marketing services at low rates and on a flexible basis depending on your needs.

Whether you need just a little marketing, or a whole lot of marketing, we can do it. It’s all in the system.

what we do
We combine senior-level strategic marketing expertise with tactical writing and graphic design skills to provide a complete, one-stop-shop for all of your marketing needs.

who we are
accordionmarketing was founded by Virginia Ginsburg, an entrepreneur and business & marketing consultant and coach who recognized a need for strategic, affordable marketing services for small business owners and entrepreneurs.

Virginia has an MBA from the University of Southern California and is currently (slowly) pursuing a Ph.D. in Psychology at UCLA. She has more than 12 years of experience as a senior marketing consultant, and has served as a trusted partner, coach and consultant to more than 100 sole proprietors, partnerships and corporations.

In addition to coaching clients, Virginia has a trusted team of copywriters and graphic designers that she manages on tactical marketing projects such as websites, brochures, and online marketing. As a result of her oversight, our projects are both well-managed and well-executed according to what you want and need to grow your business. It is also affordable because all writers and designers are hired on a contract-basis, virtually eliminating the overhead costs that typically inflate the cost of marketing. 

up-front pricing All of our prices are stated up-front and clear as a bell, so there are no surprises at the end of the month. We publish our price list, which is based on hourly rates. Whenever we discuss a project that we might assist you with (e.g. building a website, writing a press release, designing a newspaper ad) we will provide you with a detailed time estimate based on our proprietary Strategic Marketing Project Management System.

ethical integrity The foundation of accordionmarketing is ethical integrity. We know first-hand how difficult it is to choose from the myriad of marketing options to decide which one is best for your growth. We guarantee that we will always speak openly and honestly to you regarding how you should and should not spend your marketing budget.