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Marketing Plan Development

We have developed a strategic marketing plan process that involves the following steps:

Research: First we figure out exactly where your business is now, who it competes with, and where you want to go

Brainstorm: Next we meet with you and your team (if needed) to discuss marketing opportunities and business goals

Report: Finally, we create a strategic marketing plan that lays out the big picture thinking as well as the tactical activities that you, your team, or your marketing firm needs to take to grow your business.


Online Marketing/Social Network Marketing
Online marketing changes every day, but there are some fundamental best-practices that can be applied to almost any business to support its growth. With today's Internet culture, online activities simply can't be ignored in a modern marketing plan. We have developed a strategic online marketing approach that combines the major players: Facebook, Twitter, YouTube and Blogs. For example, some of the activities that we perform include:

• E-Newsletters: Desiging, writing and sending regular e-mail newsletters
  
• Facebook: Creating a unique Facebook page; writing, scheduling and posting Facebook updates
• Twitter: Creating a unique Twitter page; writing, scheduling and posting Tweets
• YouTube: Filming, editing and posting promotional and informative YouTube videos
• Blogs: Designing, writing and posting entries on a customized promotional blog

Using a research-driven approach, we develop and implement an online strategy that will make an impact on your business and help it grow!


Public Relations
The main goal of Public Relations is to enhance a company's reputation. We do this most commonly by seeking media coverage of your business. With so many blogs and online publications, today PR can be used for almost any size business with almost any target audience.  Some of the activities that we pursue in Public Relations campaigns include:

• Writing Press Releases
• Building Relationships With the Media
• Writing Articles & Get Them Published
• Writing Books & Get Them Published
• Scheduling Public Speaking Opportunities and Developing Necessary Materials
  

The value of all of these activities is perceived endorsement by journalists, conference organizers and book publishers - all of which makes your business look incredibly fabulous!


Professional Practice Marketing/Referral Marketing
Most professional practices grow through referrals, but do you have what it takes to gain the trust and confidence of the people who could be referring hundreds of thousands of dollars' worth of business to you? Referral marketing usually includes direct communication with current, past and prospective clients, as well as marketing to referring partners - those other professionals who can refer business to you. We have identified the 5 Essentials you need to get referrals, and can put together a custom program for your practice. The 5 Essentials are:

1. A Great Website
2. Marketing Tools (business cards, brochures, information packets, etc.)
   
3. Regular Communication (with current, past and prospective clients; with referring partners)
   
4. Public Relations
   
5. A Thank-You Program

For more information about how you we approach Professional Practice Marketing, please check out our blog post here.